Bites is the savory sub-brand of Tutti Frutti Cafe — a multi-brand cafe concept. It covers sandwiches, rice bowls, nuggets, wings, waffle fries, and other savory menu items. It sits under the Tutti Frutti parent brand alongside 5 other sub-brands.
The goal of this redesign is to tie the Bites logo more closely to the Tutti Frutti parent brand — so it feels like a natural family member, not a separate brand.
Below is the current Bites logo and the Tutti Frutti parent logo. The goal is to make TF Bites feel like a natural extension of the TF parent brand.
| Element | Current | Direction |
|---|---|---|
| Name | Bites | Change to "TF Bites" — adding TF ties it to the parent brand |
| Font | Red script / cursive (exact font unknown) | The TF parent brand uses Baloo Regular and Fredoka One — confirmed from the brand book. The new TF Bites logo should use one of these to match the family. If you can also identify and match the current Bites script font, even better — but aligning with TF's fonts is the priority. |
| Character | Small cartoon food mascot on the "i" | Reposition if it makes sense, or remove it — designer's call |
| Three fruit shapes | Not currently in logo | Add abstract fruit/food icons (see reference image below) — keep them subtle and abstract |
| Colors | Red only | Keep the Tutti Frutti fruit colors (orange, yellow, green) for the icons |
The client wants three abstract icons that reference both fruit (tying to TF) and food (representing Bites' savory menu). Below is the AI-generated reference image the client provided to communicate the concept:
Here's what each shape should represent:
Important: These are abstract — they should feel like fruit shapes first, food references second. The client specifically said "keep them abstract" and not too obvious.
The icons should use the Tutti Frutti parent brand colors so the logo feels connected to the family.
Note: This logo will be used across the physical menu, digital screens, and POS. It needs to work at small sizes (menu label) and large sizes (digital signage).
When designing, keep the Tutti Frutti parent brand in mind. The TF Bites logo should feel like it belongs in the same family — similar font style, same color palette, same playful but clean energy.